Growth Marketer

About the Role

Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others. What you will be doing: Own the launch funnel Drive acquisition: take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel. Full-funnel optimisation: work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage. Read the signal: watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits User insights: use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy. Constant experimentation Test cadence: Run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics. Documented wins: Establish a repeatable testing framework that delivers clearly documented wins and optimization baselines. Paid media and acquisition CAC discipline: Own paid channel decisions and execute media buying against strict CAC targets. You will manage paid spend efficiently toward acquisition rather than long-term lifetime value. Organic levers: Look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth. Data and attribution Data integrity: Work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics. Funnel instrumentation: Stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend. How this fits with the team: Reporting line: An individual contributor role reporting to the Marketing Director, the role oversees the consumer funnel that gets visitors to launch their first Mind, and the experiments that move that number. Campaign Manager: Partner closely with the Campaign Manager, who executes the multi-channel campaigns that feed your funnel and briefs paid op... (View official application link for full details)

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Benefits